The Display Advantage Group designs, engineers and manufactures custom Point of Purchase displays (POP) that help promote consumer products at retail. We work in all materials; such as metal, plastic, wood, and corrugated, or any combination that will help to achieve our clients merchandising objectives. Typically, we work closely with medium to large size companies to find unique ways to merchandise their products and educate consumers at the point of sale.
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Company & Family
In 2016 Display Advantage Group was formed as a result of the merger of Global Marketing Group and MP Displays. Our Co-Presidents, David Wiesenfeld and Michael Parkes began to forge their business relationship together over 30 years ago.
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Michael Parkes
Co-President
David Wiesenfeld
Co-President
Our Company
Through the development of a project, we work with our clients’ budgetary parameters and timelines to determine optimal materials, production methods and whether a project should be produced domestically or in our factories in China.
We also facilitate distribution to retail and warehousing services as needed. Whether producing domestically or in China, we have our Quality Control Managers on the production floor monitoring all stages of a project’s assembly. Our production department develops quality control standards for each project to facilitate our QC staff for each stage of a project.
"Immersive Merchandising"
We appreciate that each display project holds its own unique challenges and requirements. Naturally, we engage our clients in each step of the development process and maintain an open dialogue about new developments and the production process. We call it immersive merchandising.
This enables us to work closely with our clients with a specific focus on merchandising objectives, budget, and timeline. Open communication with both clients and the retailer helps us to deliver on expectations. The process enables our clients to remain in sync throughout a project from conceptualization through production.
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Phase 1 – Market research and initial concept ideation
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Phase 2 – Concept modifications, rendering, and preliminary engineering
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Phase 3 – Prototype engineering, functional prototype
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Phase 4 – Production, shipping
Our Portfolio
Counter Displays
12_South_CD
Topaz Lighting
Mophie
Vonage
Canary
DAS Interactive
Polaroid
Victorinox Wood
Shakers
Champ
Leviton
Paper Pro
Tagg
Stella
Fizzics
Floorstands
Samsung
Control4
ThreeOlives
Fred
Gund
XMINI
Built NY
Laurent Perrier
Champs
Reeves Intenational Toys
Viz Media
Ashton
Topaz Lighting
Wall Displays
XM
Ventev
Cannondale
Stella
Promotional Displays
JellyBelly
Stella
Ravage
Contact Us
Your opinions are important to us. Whether it is a simple question or a valuable suggestion, we are here 24/7. You can call us by phone or email us directly.
Info
Address
Display Advantage Group
230 West Broadway Suite #211
Long Beach, NY 11561